01Drinks
Where the Group began in 1998 — a small dextrose and oral-saline line built to put affordable everyday health and drink staples on every shelf. Two decades on, IBNSINA's soft-drinks powders and saline sachets remain a common sight in Bangladeshi households, from city kitchens to village stores.
DextroseSalineDrink PowdersSnacksTeaEdible OilCoconut OilAgarbattiRose Water
Enter brand hub →02Drinks
Built to serve the mid-market shelf a founding-brand name doesn't always reach — chanachur, vermicelli, tea and mustard oil, priced for the everyday household budget. Alpha's bet has always been that quality and affordability don't have to trade off against each other.
SnacksVermicelliTeaEdible Oil
Enter brand hub →03Laundry & home care
Started to answer a simple household question — how to get a proper wash without a premium price tag. Sina's detergent and bar soap line has grown alongside Bangladesh's own laundry habits, from hand-washing at the tube well to the modern bucket wash.
Detergent PowderBar SoapAgarbatti
Enter brand hub →04Laundry & toiletries
A generational name in the wash aisle — ball soap and detergent powder that households have kept buying out of habit as much as loyalty. Jonaki's role in the Group is the dependable everyday option: not the newest, but the one that's always there.
Detergent PowderBar Soap
Enter brand hub →06New
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